When running your business, you always want to maintain a certain level of professionalism. Both your physical store and digital presence should attract customers and not make them question the legitimacy of your company.
You've heard the old saying, "Never judge a book by its cover." But in the world of business, often people judge organizations based on first impressions. It's your job to ensure that people are impressed, otherwise bankruptcy will be in your future.
Facebook used to be the Mecca for businesses on social media. Recent changes with the platform may be changing that picture. New policies make it harder to be a business page on Facebook.
First you needed a phone number, then a website, now a Facebook page if you want people to think you are a real business. This still might be the case, but Facebook as a marketing tool is becoming less relevant.
It might seem counter-intuitive to keep a product that is consistently losing money, but you need to look at your product portfolio as a whole before cutting the loser from your mix.
Not every product can be a success. In fact some products are lucky to break-even. The worst offenders are the products that can't even manage to cover the cost of manufacturing them. Usually companies immediately cut their losses by eliminating these poor performers from their product mix. There is another strategy that might be more beneficial.
Influencers on social media have gained a great deal of power. Businesses can choose to either ignore them or embrace them.
What is an influencer? Why should I care about influeners? Are there any downsides to using them for promotion? These are all important questions that must be addressed before hopping on the influencer bandwagon.
Ethan Hausmann is currently the Vice President of Marketing and Community Outreach for Successtar Enterprises LLC. He is an author, professional speaker, and seminar/workshop instructor. Ethan has extensive knowledge and experience in marketing, customer service, leadership, and other small business related concerns.