The app What3words gives businesses the power to precisely guide customers to their location anywhere in the world.
Have you heard of the app What3words? It is the greatest development in geolocation since the GPS was invented. A whole new level of precision is possible and done in a fun and memorable way.
In today's world of easy sharing on social media, marketing stunts can backfire and embarrass companies very quickly and publicly.
Videos and hashtags are shared every second that can cripple a company if they don't adequately plan their promotions. Just because something goes viral does not automatically mean that it is a good thing.
Competition is expected in the business world, but a saturated market can lead to extreme competition and loss of market share.
You've heard the phrase, "keep your friends close and your enemies closer." This is even more true in business. If you don’t pay attention to the market, then you might go out of business.
Influencers on social media have gained a great deal of power. Businesses can choose to either ignore them or embrace them.
What is an influencer? Why should I care about influeners? Are there any downsides to using them for promotion? These are all important questions that must be addressed before hopping on the influencer bandwagon.
Ethan Hausmann is currently the Vice President of Marketing and Community Outreach for Successtar Enterprises LLC. He is an author, professional speaker, and seminar/workshop instructor. Ethan has extensive knowledge and experience in marketing, customer service, leadership, and other small business related concerns.