In today's world of easy sharing on social media, marketing stunts can backfire and embarrass companies very quickly and publicly.
Videos and hashtags are shared every second that can cripple a company if they don't adequately plan their promotions. Just because something goes viral does not automatically mean that it is a good thing.
Facebook used to be the Mecca for businesses on social media. Recent changes with the platform may be changing that picture. New policies make it harder to be a business page on Facebook.
First you needed a phone number, then a website, now a Facebook page if you want people to think you are a real business. This still might be the case, but Facebook as a marketing tool is becoming less relevant.
The Midwest is turning into a growth sector for tech companies and venture capital firms.
In recent years, the Midwestern region of the United States has attracted high technology firms and the accompanying venture capital money that was previously limited to the east and west coast. This trend is likely to continue for several important reasons.
IHOP rebranding as IHOb took the internet by storm and created a bunch of buzz, even though it was a hoax.
Recently, the International House of Pancakes, better known as IHOP announced it will rebrand itself as the International House of Burgers. All over social media people had mixed reactions ranging from disappointment to anger. It turns out that this was a hoax from the IHOP marketing department intended to bring awareness to their lunch and dinner menus. This is a great play for IHOP for many reasons.
Ethan Hausmann is currently the Vice President of Marketing and Community Outreach for Successtar Enterprises LLC. He is an author, professional speaker, and seminar/workshop instructor. Ethan has extensive knowledge and experience in marketing, customer service, leadership, and other small business related concerns.