In today's world of easy sharing on social media, marketing stunts can backfire and embarrass companies very quickly and publicly.
Videos and hashtags are shared every second that can cripple a company if they don't adequately plan their promotions. Just because something goes viral does not automatically mean that it is a good thing.
Facebook used to be the Mecca for businesses on social media. Recent changes with the platform may be changing that picture. New policies make it harder to be a business page on Facebook.
First you needed a phone number, then a website, now a Facebook page if you want people to think you are a real business. This still might be the case, but Facebook as a marketing tool is becoming less relevant.
Influencers on social media have gained a great deal of power. Businesses can choose to either ignore them or embrace them.
What is an influencer? Why should I care about influeners? Are there any downsides to using them for promotion? These are all important questions that must be addressed before hopping on the influencer bandwagon.
Being evergreen is not always a good thing. Sometimes you can miss opportunities to comment on current events in a meaningful way. Thus you appear disconnected from your audience.
"Evergreen" is said to be the king of content. This type of content is always relevant and can be used over and over again. But why is it so important and are there any pitfalls to using it?
Ethan Hausmann is currently the Vice President of Marketing and Community Outreach for Successtar Enterprises LLC. He is an author, professional speaker, and seminar/workshop instructor. Ethan has extensive knowledge and experience in marketing, customer service, leadership, and other small business related concerns.
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