With Avengers: Infinity War slated to come out in April, it is clear that Marvel is beating predictions at the box office and all other movies too for that matter.
Avengers: Infinity War and the next Avengers film coming out in 2020 is the culmination of the past 18 movies. There is a bunch of speculation about what will happen during and after these movies, as well as the direction that Marvel Studios will take in the future. One thing is clear though, Marvel can't seem to fail.
When Marvel Studios released Iron Man back in 2008 nobody would have guessed where we would be today. Eighteen films later, millions of people flock to set the latest Marvel flick. Dozens of heroes now fill the screen with characters popping in and out of each others' stand alone films.
The producers had a humble vision of creating a world full of heroes with a larger story told over several films. This had never been successfully accomplished in history. One movie builds on another and effects future arcs of completely different characters. This is making other directors and producers question what is possible in movies.
Changing the game
We have had superhero movies for decades now and numerous sequels to boot, but Marvel Studios set out to do something much more ambitious. They wanted to take the comic book world of crossovers and parallel dimensions and story arcs and bring it to the big screen in a form that the masses would enjoy.
Marvel breaks all the rules of how a superhero movie is supposed to run and when blockbusters are supposed to air. Black Panther recently broke all records for a February released movie.
Avengers 3 is supposed to be the end of "Phase 3" for Marvel Studios. This means that we will probably see the deaths of some of the major players and their replacement with new up-and-comers. This is very common in the comic books. It remains to be seen if the general population will be able to handle this. Many people might be too attached to their favorite character and stop watching.
There is the other possibility that a whole new realm of parallel dimensions and alternate timelines will be unlocked by Avengers 3 and 4. This is also common in the comic books. If successfully translated to the big screen, this will make an even bigger impact on story-telling for Marvel and other movies.
One thing is for certain. Marvel Studios (and by extension their parent company--Disney) is currently making buckets of money and will be pumping out movies until people stop going to them.
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Ethan Hausmann is currently the Vice President of Marketing and Community Outreach for Successtar Enterprises LLC. He is an author, professional speaker, and seminar/workshop instructor. Ethan has extensive knowledge and experience in marketing, customer service, leadership, and other small business related concerns.
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