Is Halloween really as big a holiday as it seems at first glance? The truth might surprise you.
The rise of Halloween
You've probably heard it said that Halloween has surpassed all other holidays (except Christmas) in overall spending. In recent years people have been spending millions of dollars on costumes for adults, kids, and even pets, plus all of the overpriced candy spending. So it makes sense that Halloween would be number 2. It turns out that this is not as true as one might believe at first glance.
A writer over at the Creative Resources Group did some digging and busted this myth. Read the full article here.
So our spending on Halloween is not as big as people commonly believe. In fact we spend more on Father's day and the Super Bowl than Halloween. But Halloween can still be a big payday if you approach it right. For example, this year, Wonder Woman is all the rage. Any big hit movie can create a trend for the rest of the year. Capitalize on this. To actually use Wonder Woman, you would need to pay a licensing fee (which can be very lucrative), but clearly strong female role models and super heroes are in.
How to do it
Hosting themed events at your business brings new potential customers in the door and creates a sense of fun. You can cater to adults or families. Free samples, games, and activities can lead to a fun party and get your business noticed. Many cities also have designated trick or treating days and times that might not fall on the holiday itself. If you are located in the downtown business district open your doors for a special event. You will get extra business when normally you would have been closed.
So remember to look for opportunities at Halloween and every holiday and always have fun with it.
Ethan Hausmann is currently the Vice President of Marketing and Community Outreach for Successtar Enterprises LLC. He is an author, professional speaker, and seminar/workshop instructor. Ethan has extensive knowledge and experience in marketing, customer service, leadership, and other small business related concerns.