Every company should be excited about what they are selling. If you don't enjoy your product, what makes you think that your customers will?
An easy way to increase your customer base and create buzz about your brand is by building excitement. The best way to build excitement is to foster it in your company. Everything you do should be focused on brand development and making sure your employees and customers enjoy your product.
Why you should be excited
You've created this wonderful new product and you want to share it with the world. You have every reason to be excited.
You know all of the great features that your product has and the cool ways it can be used. Spread the word. Your first hand knowledge could be the key to popularizing your product.
Give your customers a reason to rejoice
Make people aware of the benefits of using your product. Craft a compelling story centered on your product.
If people become emotionally invested in your product, they will be lifelong customers. Show the journey and the struggle of getting your product to market.
How to pump people up
Social media is a great place to start. Create a photo challenge or a quiz centered around your brand. People love to get involved with companies who are passionate about their products.
Traditional marketing can build excitement too. A contest
Ethan Hausmann is currently the Vice President of Marketing and Community Outreach for Successtar Enterprises LLC. He is an author, professional speaker, and seminar/workshop instructor. Ethan has extensive knowledge and experience in marketing, customer service, leadership, and other small business related concerns.