IHOP rebranding as IHOb took the internet by storm and created a bunch of buzz, even though it was a hoax.
Recently, the International House of Pancakes, better known as IHOP announced it will rebrand itself as the International House of Burgers. All over social media people had mixed reactions ranging from disappointment to anger. It turns out that this was a hoax from the IHOP marketing department intended to bring awareness to their lunch and dinner menus. This is a great play for IHOP for many reasons.
Getting "likes" and comments is easily measured, but not very useful for long term brand growth. Engaging users is much more important.
Every company wants people to love their products and connect with their brand. The problem is measuring it. How do you determine how much (if any) people are interacting with your social media presence? Often simple things such as "likes," comments, or mentions are seen as a good indicator of popularity, but these aren't the best form of measurement.
Things are changing in the Facebook News Feed. For better or worse, depending on your point of view.
This month Facebook changed how it ranks posts, photos, and videos in users' News Feeds. The goal was to put the content of friends and family above organizational pages. Marketers immediately went into panic mode. What does this mean for your business and your Facebook audience? The news isn't as bleak as it initially sounds. In fact, it might even be time to rejoice.
Twitter is dropping its historic 140 character limit. But is it dropping more than just that?
Goodbye character limits
Twitter officially increased tweet character limits to 280, replacing the historic 140 limit. The stated reason was because people have been demanding an expansion since 140 characters is too limiting. Apparently people need more characters to complete their thoughts. Is this the real reason though?
Ethan Hausmann is currently the Vice President of Marketing and Community Outreach for Successtar Enterprises LLC. He is an author, professional speaker, and seminar/workshop instructor. Ethan has extensive knowledge and experience in marketing, customer service, leadership, and other small business related concerns.