Not everyone agrees with letting girls into the Boy Scouts, but it might have unexpected consequences from a marketing point of view. The news
Last week, the Boy Scouts of America board of directors voted to begin allowing girls into its Cub Scout program beginning in 2018 and older girls in 2019. Initially there has been mixed reaction and several groups are not very happy about it. Regardless of the moral, spiritual, or historic reasons cited against this decision, there is a distinctive marketing angle that must be examined.
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AuthorEthan Hausmann is currently the Vice President of Marketing and Community Outreach for Successtar Enterprises LLC. He is an author, professional speaker, and seminar/workshop instructor. Ethan has extensive knowledge and experience in marketing, customer service, leadership, and other small business related concerns. CategoriesAll At The Movies Business Busy Change Choices Education Holiday Human Resources In The News Leadership Marketing Money Real World Social Media Storytelling Technology Time |