The secret to creating a strong brand is to leverage and develop the few key points that make you great and focus your message.
Why do some brands flourish, while others fail? What differentiates the winners from the losers? Is there a surefire way to build a strong brand? The answer is do less, not more.
Figuring out product-market fit gives companies a competitive advantage when used properly.
Why do some companies seem to flourish, while others flounder? What makes the winners special? How do they stand out from the rest of the pack? The answer is simpler than you think. Usually the special sauce is product-market fit. Companies who understand how to leverage this can own an industry.
Tide only bought 90 seconds in overall commercial time during all four quarters of the Superbowl, but they used it for massive effect. The company succeeded in turning every ad into a Tide ad.
There was a plethora of fantastic ads during the Superbowl this year, but Tide definitely dominated. Half way through the game, everyone was questioning if all Superbowl commercials are really Tide ads. This was a brilliantly planned and executed marketing campaign on many levels. Much can be learned from #TideAd and applied to others.
Is Halloween really as big a holiday as it seems at first glance? The truth might surprise you.
The rise of Halloween
You've probably heard it said that Halloween has surpassed all other holidays (except Christmas) in overall spending. In recent years people have been spending millions of dollars on costumes for adults, kids, and even pets, plus all of the overpriced candy spending. So it makes sense that Halloween would be number 2. It turns out that this is not as true as one might believe at first glance.
Ethan Hausmann is currently the Vice President of Marketing and Community Outreach for Successtar Enterprises LLC. He is an author, professional speaker, and seminar/workshop instructor. Ethan has extensive knowledge and experience in marketing, customer service, leadership, and other small business related concerns.