7/2/2018 0 Comments Get Excited About Your BrandEvery company should be excited about what they are selling. If you don't enjoy your product, what makes you think that your customers will? An easy way to increase your customer base and create buzz about your brand is by building excitement. The best way to build excitement is to foster it in your company. Everything you do should be focused on brand development and making sure your employees and customers enjoy your product.
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The Midwest is turning into a growth sector for tech companies and venture capital firms. In recent years, the Midwestern region of the United States has attracted high technology firms and the accompanying venture capital money that was previously limited to the east and west coast. This trend is likely to continue for several important reasons.
Running a small business is hard work. Not everyone is cut out for it. Some people are better suited to be employees than owners. Owning your own business is the dream of millions. Everyone aspires to this goal and would excel if only given a chance. Right? Not so fast. It takes a certain kind of person to be an entrepreneur.
Getting "likes" and comments is easily measured, but not very useful for long term brand growth. Engaging users is much more important. Every company wants people to love their products and connect with their brand. The problem is measuring it. How do you determine how much (if any) people are interacting with your social media presence? Often simple things such as "likes," comments, or mentions are seen as a good indicator of popularity, but these aren't the best form of measurement.
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AuthorEthan Hausmann is currently the Vice President of Marketing and Community Outreach for Successtar Enterprises LLC. He is an author, professional speaker, and seminar/workshop instructor. Ethan has extensive knowledge and experience in marketing, customer service, leadership, and other small business related concerns. CategoriesAll At The Movies Business Busy Change Choices Education Holiday Human Resources In The News Leadership Marketing Money Real World Social Media Storytelling Technology Time |